The Company trading name 'ARAHIA' references the pursuit of new pathways and horizons.
The role of ARAHIA is to be a Pathfinder and act as a Kaiārahi, to guide others on the path.
The brand design references the Tītī, the Sooty Shearwater, famous for having the longest tracked migration of any bird on the planet, annually travelling 60,000km around te Moana-nui-a-Kiwa, the great Pacific Ocean. It's journey as a fledgling starts from nesting grounds on remote islands surrounding Rakiura, Stewart Island. ARAHIA Director Karl Wixon spent two months every year on Poutama island when he was younger undertaking customary harvest of Tītī, a prized delicacy amongst Māori and part of the tribal economy and trade. The identity of Rakiura Māori is closely linked to the Tītī, reflected in knowledge, imagery, song and oratory, such as the proverbial saying 'Kia Manawa Tītī' which invokes the strength and endurance of the Tītī.
The stylised 'A' form references Mango Pare, the Hammerhead Shark, known for strength, speed and cunning, acting as a directional pointer.
Karl's work and travels have taken him along the path of the Tītī around the Pacific Rim from Rakiura, to the coasts of China and Japan, to the Bering Sea, Californian coast and coast of Chile.
Karl takes guidance from a widely used tauparapara, orators chant, "Ka tangi te Tītī, ka tangi te Kākā, ka tangi hoki ko au" which references listening to the call of the Tītī and the call of the Kākā before rising to speak, in doing so noting having listened to the Tītī as a global explorer, bringing insights from beyond the visible horizon, as well as the native parrot, the Kākā, which is often personified as the chatterbox or gossip-monger of the forest. It reminds us to tune in globally and locally to inform and formulate our ideas before expressing them.
The role of ARAHIA is to be a Pathfinder and act as a Kaiārahi, to guide others on the path.
The brand design references the Tītī, the Sooty Shearwater, famous for having the longest tracked migration of any bird on the planet, annually travelling 60,000km around te Moana-nui-a-Kiwa, the great Pacific Ocean. It's journey as a fledgling starts from nesting grounds on remote islands surrounding Rakiura, Stewart Island. ARAHIA Director Karl Wixon spent two months every year on Poutama island when he was younger undertaking customary harvest of Tītī, a prized delicacy amongst Māori and part of the tribal economy and trade. The identity of Rakiura Māori is closely linked to the Tītī, reflected in knowledge, imagery, song and oratory, such as the proverbial saying 'Kia Manawa Tītī' which invokes the strength and endurance of the Tītī.
The stylised 'A' form references Mango Pare, the Hammerhead Shark, known for strength, speed and cunning, acting as a directional pointer.
Karl's work and travels have taken him along the path of the Tītī around the Pacific Rim from Rakiura, to the coasts of China and Japan, to the Bering Sea, Californian coast and coast of Chile.
Karl takes guidance from a widely used tauparapara, orators chant, "Ka tangi te Tītī, ka tangi te Kākā, ka tangi hoki ko au" which references listening to the call of the Tītī and the call of the Kākā before rising to speak, in doing so noting having listened to the Tītī as a global explorer, bringing insights from beyond the visible horizon, as well as the native parrot, the Kākā, which is often personified as the chatterbox or gossip-monger of the forest. It reminds us to tune in globally and locally to inform and formulate our ideas before expressing them.
